Who are they?
Celine started creating earrings seven years ago, playing around at first, and more seriously as she discovered the artistic community of Belleville, a famous neighbourhood in Paris. But it was while spending the year travelling in South Korea that something clicked in Celine’s mind.
Her first collection of modern and colourful jewellery was born, in Seoul. She went back to France in 2012 and immediately launched Ploom Bijoux, wholeheartedly throwing herself into this new adventure. Since then, Celine has been travelling the world, looking for quality materials such as metal, wood, or glass, and putting a spin on them to create original and varied pieces in her Parisian workshop.
The refinement of Japanese aesthetics and Art Deco style are Celine’s main inspiration.
Ploom’s jewellery is lively and colourful, just like the places she travels to around the globe. The earrings are a bridge between France and the rest of the world – an ode to freedom.
How we met?
After my first year of creating Cafoutche and importing the first brands (Paul Marius, Art of Soule, and La Licorne), I simply decided to carry on with my search for interesting artists and companies. I asked my friends and family to have a look for me at what was going on in France.
They were looking everywhere – street markets, small shops, pop-up shops, in Marseille, Bordeaux, Lyon, Paris… I knew exactly what I was looking for.
And, one day, after looking again and again online, I found this brand, Ploom Bijoux – colourful, different, elegant. I knew that was it. I contacted Celine straight away and she was so excited to hear that someone from New Zealand was after her creations. When she travelled around the world, she stopped in Aotearoa and fell in love with the land.
We organised a meeting in France. When I was back in France for a few weeks, I finally met Celine. Wow! She is wow! We met at her shop in Belleville. It was actually more of a workshop. Celine was working and sharing her ideas, her space, and her energy with Kats, a painter – such an artist!
The place was breathing with colour, imagination, different raw materials, life! I loved it from the first second. She showed me her jewellery and created some in front of me. It was a gorgeous moment.
Ploom Bijoux is now one of the brands that we are selling at Cafoutche – handmade jewellery made with love in Paris.
If you’re ever in Paris, please go to meet Celine and have a look at the beautiful shop in Belleville. She would love to meet you.
20 RUE DE LA VILLETTE