The story of Art Of Soule begins in 2008 with a simple idea: print Mauleon espadrilles in the colours of the rugby clubs of the Southwest. This was quickly achieved and then followed by several other licenses, including the Tour de France, the All Blacks, Paris Saint Germain, Sex Pistols…
However, a shift to fashion occurs by chance. The main supplier challenged them to sell sneakers in the Basque Coast markets instead of wasting time surfing. Mathieu Labat and Julien Maisonnave decided to take up the challenge, and the bet paid off. United, scratched, printed, it was a real revelation: everyone wanted them.
The espadrilles quickly spread throughout France in 2011. The conquest continued by joining the European and Japanese markets in 2012, then Taiwan in 2013. Throughout 2014, Art Of Soule opened a boutique in Biarritz, Bayonne, and has increased attendance at sports events, such as the French Surf Championship in Biarritz and the Surf Expo in Florida, Orlando in 2015.
Being “Made in France” has been key to the evolution of the company and they have a very clear approach in this respect: workshops, factories, screenprinters, embroiderers, ennoblers, manufactured in France with local talent. Designed in the traditional way, the espadrilles breathe nature, colour, the shared pleasure of a moment of softness… a few steps from the ocean!
Art Of Soule, simply espadrilles, 100% made in FRANCE.