Who are they?

The story of ART OF SOULE begins in 2008 with a simple idea, print Mauleon espadrilles in the colours of the rugby clubs of the southwest. This desire was achieved quickly by obtaining several licenses recognized as the Tour de France, The All Blacks, Paris Saint Germain, Sex Pistols …

However, a shift to fashion occurs by chance. The main supplier challenges them to sell sneakers in the Basque Coast markets instead of wasting time surfing. Mathieu LABAT and Julien MAISONNAVE decide to take up the challenge, and the bet paid off. United, scratched, printed, it’s a real revelation: everyone wants it.

Very quickly, the espadrilles made in France are present throughout France in 2011. The conquest continues by joining the market of Europe and that of Japan in 2012, then Taiwan in 2013. Throughout 2014, ART OF SOULE has opened a boutique in Biarritz, Bayonne, and has increased attendance at sports events, such as the French Surf Championship in Biarritz or the SURF EXPO in Florida in Orlando in 2015.

The “made in France” is one of the keys to the evolution of the company and they have a very clear approach in this respect: workshops, factories, screenprinters, embroiderers, ennoblers, manufactured in France with local talent. Designed in a traditional way the espadrilles breathe nature, colour, the shared pleasure of a moment of softness … a few steps from the ocean!

ART OF SOULE, simply espadrilles 100% made in FRANCE.


How we met ?

In the whole south of France, espadrilles have been famous for generations and generations. It is the kind of shoe you absolutely need for summer and everyone must have at least one pair.
Whether you’re going on a boat trip, to the beach, to the market or just having a cold drink on a bench, espadrilles are exactly what you need.
Because this famous product is today worldwise recognized it is really hard to find the orginal one entirely handmade from France.
One day my mother couldn’t sleep, she put the TV on and saw a documentary about Mathieu and Julien, two guys making espadrilles 100% hand made with natural product. She texts me straight away and told me that she found the one!
The product I need for CAFOUTCHE. After few emails, Biarritz here I am!
I met Mathieu for the first time in Biarritz. The idea of importing espadrilles to New Zealand was so exciting for both of us, so hey, we did it!

CAFOUTCHE is today the only company in New Zealand that offers the espadrilles 100% made in France ART OF SOULE. If you have never been to Biarritz, just go there, as a kiwi you will fall in love with this place. Surf, sun, rugby and cool people, this is Biarritz! Also, have a look at their shop, they are awesome!


28 RUE GAMBETTA
64200 BIARRITZ
FRANCE